To bring you repeat customers, it is very important to not limit that customer experience only till he or she orders your product. You should extend that amazing customer experience until he or she sees your packaging and opens it.
Most probably, the expectation of a consumer is confined to getting the product at the right time and in fine condition. To make your customers stay with you for a long time and increase your followers, it is important to transform that ‘usual’ or ‘boring’ experience into an ‘exciting’ experience. Through this article, we will give you tips on how your packaging can bring you repeat customers.
Shipping containers should have your ‘Brand Name’
Don’t you feel that when a shipment arrives, even the adults feel a wave of excitement and thrill? They feel as if it’s their birthday and they are about to open their gift. It is an amazing experience and if your customer sees your brand name on the outer side of the shipping box, it would be like the tag which is put on the box revealing the name of the sender. Make use of custom-built boxes. You can have a personalised stamp with your brand name as well as a logo. Another tip is that you can make use of colourful or designer tapes. The reason why this tip is so useful is because it will help your customers to recognize your brand quickly.
Functional Design is a new way to go
If the material used in packaging has no purpose, then most probably you will not be able to satisfy your customers. Of course, if they receive their product in a premium package, they would be so elated that they will always love to buy from you. See, if you make use of biodegradable takeaway packaging, it will leave a long-lasting impression on the minds of those people who are eco-conscious. You may not even know but customer’s eyes are very sharp and they will probably focus on every detail. Now, if the product is delicate or breakable, then focus on protecting the product inside the shipment box.
Of course, your customer wants to discover the product in excellent condition. One handy tip is that the size of the shipping container should be selected appropriately. Surprise your customer with a magical experience by using extraordinary fillers or you can use sparkles or even flowers to add that exceptional beauty to the whole packaging.